
Why Attendance Tells a Better Story Than Box Office
Published: July 2, 2026
Duration: 35:35
Matt is joined by Steve Buck, chief strategy officer at EntTelligence to discuss how many people are actually going to the movies and clarify the difference between admission versus box office. Steve reveals whether rising box office grosses are matched by actual attendance, if ticket price increases and premium large format screens are actually juicing box office totals, the demos and genres that are overindexing, and some surprising political affiliations of moviegoers (00:00). Matt finishes the show with an opening weekend box office prediction for ‘Minions & Monsters' (29:52).
Host: Matt Belloni
Guest: Steve Buck
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