American Suburbia and the birth of the Consumer’s Republic

Episode Summary:

In this episode of Explaining History, Nick explores the rise of the "Consumer’s Republic" in post-war America. We examine how the dream of the suburban idyll—white picket fences, gleaming appliances, and mass car ownership—became a central pillar of US identity and stability.

Drawing on Lizabeth Cohen's A Consumer's Republic, we delve into how corporate and political elites consciously steered American citizens away from collectivist politics and towards a highly individualized "politics of consumption." Nick discusses how suburbia was not just a place to live, but a tool for managing the economy...