Run Your Race: The Runfluencer Problem

S4E54 - Run Your Race: The Runfluencer Problem

Published: May 1, 2026

Duration: 41:04

This week on The Back of the Pack Podcast: Second Wind, we kick off May by asking a big question: are running influencers helping the sport, or quietly making it harder for everyday runners to feel like they belong? We dive into the growing world of “runfluencer” culture, where marathon training can look effortless, high mileage looks normal, rest days get treated like weakness, and every run becomes a piece of content. But for most of us, running has to fit around jobs, families, stress, sleep, recovery, and real life. We talk about the danger of comparing our behind-the-scenes to some...