Erika Kirk and The Wicked Witches of the Left

They might look like ordinary women as they Instacart from Bristol Farms or strengthen their core at morning pilates. You might be standing behind them in line at Starbucks as they order their half-cream, half-caff, no whip, no foam, triple-pump chai latte with oat milk.

They seem to be everywhere once you know how to recognize them. They’re the target demographic for Audible’s Bestsellers list. They account for the bulk of spending on sites like Amazon and Skims. Ever wonder how it is that Goop still stays in business?

They live in the Hamp...