S20E10 - Dialing Back the 80s: Phone Books

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Grab a cold drink of your choice and journey back to a time when finding a phone number meant hefting a five-pound paper book off the counter! In this episode, we’re  flipping through the forgotten world of 1980s Phone Books.

Before Google, before smartphones, and before online business listings, the Yellow Pages and White Pages were every household’s ultimate guide to the neighborhood. We discuss the iconic "Let Your Fingers Do the Walking" campaigns, the sheer power of local ad real estate, the bizarrely specific service listings, and why every...