Brand Beckham & Osaka's Jellyfish - has sport ever been so fashionable? - The Sports Agents

Everyone’s been talking about the Beckhams and Naomi Osaka this week. Hard to believe a family feud and a jellyfish outfit at the Australian Open have anything in common - but where Sir Alex Ferguson used to fight to keep David Beckham's focus on the pitch, sport is now embracing fashion like never before...

Lewis Hamilton and Serena Williams pictured at the Met Gala, Stella McCartney designing Arsenal kits, and the famous NBA Tunnel Walks.

Have we all grown up enough to appreciate that athletes having other interests doesn’t mean they aren’t distra...