CW Pod: Big 12 Media Days Begin, Texas Tech's Growing Problem & Brett Yormark's Missed Opportunity
Published: July 8, 2026
Duration: 22:40
Chris Williams is in Frisco, Texas, for a reaction from Day 1 of Big 12 Football Media Days. He breaks down Brett Yormark's press conference, explains why the commissioner missed an opportunity to address the Brendan Sorsby situation, reacts to the conference's new Monster Energy partnership, and shares why Texas Tech needs to be careful not to become the next "Texas" of the Big 12. Plus, thoughts on playoff expansion, Arizona State's Kenny Dillingham, and the perception battle facing the conference.
🏈 Day 1 at Big 12 Media Days
Chris shares his biggest takeaways from Fri...