E428 - How Constraints Create Cathedrals

Oleksii (Alex) Lunkov joins Alicia Esposito to unpack how meaningful constraints fuel creativity in an age of algorithmic abundance. From Saint Sophia's 9 million glass cubes to the digitization of Berry Bros. & Rudd's 300-year heritage, this conversation navigates the tension between AI efficiency and human authenticity. Discover why 95% of AI pilots fail, how brands become cultural ambassadors, and what fractional leadership means for tomorrow's commerce teams.

When Centuries of Heritage Meet the eCom Product Page

Key takeaways:

Meaningful constraints drive better creative outcomes. Removing all friction from digital experiences leaves us wondering why we don't...