E430 - Closing the AI Transformation Gap

Most marketing teams believe AI will revolutionize their work, yet few experience true transformation. Shai Frank from Optimove discusses new research revealing why organizational readiness—not technology—creates the widest gap between expectation and reality. The conversation explores how change management, experimentation mindsets, and vendor partnerships can help marketers move from incremental improvements to transformative results.

Freedom Comes Automated

Key takeaways:

80% of companies expect AI transformation; only 18% achieve transformative results in marketingChange management matters more than technology capability for successful AI adoptionExperimentation and rapid iteration beat planning perfectionNew metrics and performance indicators are needed to m...