E439 - Why 70% Unsubscribe: Solving Marketing's Personalization Paradox

CEO of Optimove, Pini Yakuel, returns to explore the roots of positionless thinking and how AI pushes us to visionary methods over specialization. We explore how breaking departmental siloes unlocks 88% faster campaign cycles, and why a refreshed mindset will be your strongest tool in 2026.

Key takeaways:

Positionless marketing drove 88% campaign efficiency gains in 2025AI accelerates range; humans provide judgment and validation70% of consumers unsubscribed from 3+ brands in 3 monthsMindset change precedes technology adoption in successful AI integration

Key Quotes:

[00:09:20] "The biggest compliment you get is something called ‘rosh gadol’...It means, I want your head...