E443 - Daily Harvest is Fighting the Wellness Hype Machine

In just one year, Daily Harvest was acquired by Chobani, dropped its subscription requirement, and launched a campaign calling out the wellness hype machine. CEO Ricky Silver joins us to talk about the facts in an industry dominated by fiction.

Selling Food, Not Fiction

Key takeaways:

The wellness hype machine is exhausting consumers. Daily Harvest's "Eat Food, Not Fiction" is its counter-punch. Subscription was a business convenience, not a consumer demand, and removing the gate unlocked growth. Consumer sovereignty and business autonomy are in tension with one another. The brands that resolve it will...