E444 - Cracking the Viral Code: Creators As CMOs

Jonathan Cohen, CMO of Onyx Global Group (Pure Daily Care & Aquasonic), joins Phillip and Alicia to trace the arc from Amazon-first launches to TikTok Shop dominance. This week, we unpack the unmeasurable and explore what it actually means to cede your marketing playbook to a creator economy that doesn't need your permission.

Control Is Overrated, Anyway

Key Takeaways

Creators are the new CMOs. Brands don't cascade strategy; creators build their own. Amazon reviews are still currency. Early investment in social proof compounds over the years. Sampling is a long game. Expect results two to...