283: Guys

Back in June, we published an episode about the "Speaking with American Men" (SAM) project, a $20 million initiative designed by political consultants to understand and win back young men (18-29) who increasingly voted for Donald Trump. We talked about this cringey, inauthentic approach to compete over the influence of manosphere figures like Jordan Peterson and Andrew Huberman, who exploit a perceived "meaning crisis" with pseudo-intellectual and often reactionary messages. 

Instead of what? We said that the better route would be to focus on material concerns so that the rage of young men isn’t ceded to right-wing mov...