Bonus Sample: The Monetization of MAHA

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RFK Jr trademarked MAHA in a giant swath of categories, including many he now advocates for in his position as Secretary of HHS. After making $100,000 in licensing fees, he transferred the trademark to his anti-vax compatriot, Del Bigtree, before it was transferred again to former Kennedy security lead, Gavin de Becker. Currently being used by a variety of MAHA-based organizations, the opportunity to monetize MAHA, the brand, could be directly affected by Kennedy’s policies. Given how much MAHA leadership loathes social services, more health-based privatization could be on the horizon—just as P...