(BTS) The Art of the Approach: Beyond Scripts, Status, and Strategy

(BTS) The Art of the Approach: Beyond Scripts, Status, and Strategy

Published: January 13, 2026

Duration: 21:11

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Have you ever wanted to launch something, only to overthink how to frame it so it looks sexy?

And then, somewhere along the way, you realize that trying to keep it “market-relevant” actually diluted the essence of the program itself.

That’s exactly what I went through with my latest program, The Art of the Approach. In this episode, I share the full evolution behind it.

I also talk about how my relationship with approaching people in business has been shaped over time, and how that a...