Why Trying to "Build Relationships" in Business Often Breaks Them?

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Most of us are taught that in order to generate opportunities in business, you gotta build relationships with people first.

So we do it.

We prospect for hours, send DM-s, do outreach, spend hours on our phones, or simply dread doing the "relationship" building because it feels misaligned with who we naturally are and avoid it altogether.

In this episode, we discuss the paradox behind the "relationship" building approaches and how it can feel good, and what a different orientation is that makes this effortless rather than...