
Standard Deviation Podcast
byJuliana Jackson, Simo Ahava
BusinessMarketingEducationSelf-ImprovementTechnology
Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing.
Episodes(40 episodes)

S2E15 - Cookies, ads and regulations
Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode
Published: Nov 6, 2023Duration: 1:10:01

S2E14 - Well defined events
Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode
Published: Oct 8, 2023Duration: 49:13

S2E13 - Select Star
Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode
Published: Sep 22, 2023Duration: 58:30

S2E12 - The bridge
Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode
Published: Aug 11, 2023Duration: 38:33

S2E11 - Truth Bombs
- Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off individual course purchases.Articles mentioned:Transformations in GTMDear Google Analytics 4Connect with Talia:LinkedInTwitter: @TaliaGwYouTube: @TaliaWolfCRO TrainingNewsletter
This podcast is brought to you by Juliana Jackson and Simo Ahava.
Published: Jul 10, 2023Duration: 1:07:41

S2E10 - Biohacks
Use the coupon code "DEVIATE" for 10% off of individual course purchases on TeamSimmer.comDear Google Analytics 4 article by Simo AhavaServer-Side Articles from Simo AhavaGA4 Discord CommunityGrowth Savvy WebsiteJoin the waitlist for Magda's new AI tool OnTargetAI: Helping marketers generate high-converting copywriting in minutes by finding out how prospects describe their struggles, motivations, and needs and mirroring the language they naturally use.Connect with Magda on LinkedIn
This podcast is brought to you by Juliana Jackson and Simo Ahava.
Published: Jun 18, 2023Duration: 1:02:28

S2E9 - MMMbop
Goodies mentioned in the episode:Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchasesMastering CSS Selectors (Course)Google Tag Manager Skill Test by Team SimmerTechnical Marketing Guide - article by JulianaHow to audit a GTAG implementation for GA4 - article by JulianaTest & Learn Community 10th Anniversary Celebration - Live Panel with Juliana, Simo, Shanelle Mullin, and Lucas VermeerJoin Test & Learn CommunityConnect with Jim on Twitter or LinkedinMMM Hub - Sign-up for Jim's newsletter for weekly tips and how-to guides to move beyond last-click attribution and gain a true understanding of your...
Published: Jun 2, 2023Duration: 58:25

S2E8 - Playing to your strengths
Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchases. Check out the new CSS Selectors course by SimmerGtag Audit for GA4 Article by Juliana JacksonConnect with Karolina here
This podcast is brought to you by Juliana Jackson and Simo Ahava.
Published: May 14, 2023Duration: 1:01:54

S2E7 - Tag this way
1. New CSS Selectors course is now available on TeamSimmer.com - use coupon code "DEVIATE" for 10% off on individual course purchases - https://www.teamsimmer.com/checkout/css-selectors/css-details/2. Sign-up for the Simmer newsletter to keep up to date with everything happening in technical marketing (more content coming soon) - https://www.teamsimmer.com/3. New gtag.js article on Juliana's Technical Marketing Blog - https://juliana-jackson.com/gtagjs-ga4-implementation-guide/4. Connect with Tina on LinkedIn - https://www.linkedin.com/in/tina-luedtke5. Templates for tech docs: https://gitlab.com/tgdp/templates...
Published: Apr 30, 2023Duration: 1:05:05

S2E6 - A tracking tool from Google
Visit teamsimmer.com and use the code "DEVIATE" for 10% off on any individual course purchases.Also, while you are on teamsimmer.com, sign up for their bi-monthly newsletter to keep up to date with the latest news in technology and data.Team Simmer YouTube ChannelSubscribe to Analytics Mania Youtube ChannelFollow Julius on TwitterConnect with Julius on LinkedinFollow the Analytics Mania blog
This podcast is brought to you by Juliana Jackson and Simo Ahava.
Published: Apr 13, 2023Duration: 1:02:01

S2E5 - Activating your inner potential
Episode resources:Visit teamsimmer.com and use the code "DEVIATE" for 10% off on any individual course purchases.Also, while you are on teamsimmer.com, sign up for their bi-monthly newsletter to keep up to date with the latest news in technology and data.Team Simmer YouTube ChannelFollow our amazing guest, Jeff Sauer, on Twitter or connect with him on Linkedin.Check out Data Driven U and sign-up for their newsletter and community.Also, take a look at Data Driven U YouTube Channel for tons of resources on digital marketing.
This podcast is brought to you by...
Published: Mar 30, 2023Duration: 1:01:09

S2E4 - Young Whipper Snappers
Resources for this episode:Go to teamsimmer.com and use the coupon code "DEVIATE" for 10% off of any individual course purchases.Javascript course by Dan Abramov: https://justjavascript.com/Connect with Doug Hall Follow Doug Hall on TwitterDoug Hall's medium (his articles are top-notch)Connect with Julien CoquetFollow Julien Coquet on TwitterJulien Coquet's blog
This podcast is brought to you by Juliana Jackson and Simo Ahava.
Published: Mar 9, 2023Duration: 1:03:41

S2E3 - The wind of change in web analytics
Episode goodies:Go to teamsimmer.com and use the code DEVIATE at checkout for 10% off of any individual course purchases.How Can I Put The Array.reduce() Method To Use In Technical Marketing? - blog postConnect with our guest, Jenn KunzCheck out 33 Sticks podcast: 33 TangentsThe video version of this podcastConnect with JulianaConnect with Simo
This podcast is brought to you by Juliana Jackson and Simo Ahava.
Published: Feb 27, 2023Duration: 46:21

S2E2 - The business of better decision making
Thanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkoutThe Conference formerly known as Conversion HotelConnect with Ton WesselingMeasureSlackMind The Product SlackTest and Learn CommunitySuperweek Analytics SummitMeasureCamp HelsinkiConnect with Juliana and Simo
This podcast is brought to you by Juliana Jackson and Simo Ahava.
Published: Feb 12, 2023Duration: 48:51

S2E1 - It's never about basketball
Thanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkout. Learning Google Analytics: Creating Business Impact and Driving Insights - by Mark EdmondsonGoogle Cloud Leader Exam - take this course for it from FreeCodeCampThe myth of non-technical marketer - articleTechnical Marketing Guide
This podcast is brought to you by Juliana Jackson and Simo Ahava.
Published: Jan 19, 2023Duration: 34:30

S1E10 - In the coalface with Peter Caputa
== Episode Notes ==Connect and learn more about Peter Caputa:Linkedin: https://www.linkedin.com/in/pc4media/Twitter: https://twitter.com/pc4mediaDatabox website: https://databox.com/If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
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Published: Aug 10, 2022Duration: 56:19

S1E9 - You need to use a screw with June Li
Connect and learn more about June Li:Linkedin: https://www.linkedin.com/in/juneli/Twitter: https://twitter.com/june_liHer agency: https://www.clickinsight.ca/AI and tool training mis-steps: Janelle Shane - AI Weirdness - A post showing AI having trouble due to training sheep recognition with grass in the picture: https://www.aiweirdness.com/do-neural-nets-dream-of-electric-18-03-02/ Janelle's book: https://www.janelleshane.com/book-you-look-like-a-thing - the cancer moles/ruler and giraffe stories are from this book.If you liked this episode, make sure to subscribe to your...
Published: Jul 31, 2022Duration: 54:33

S1E8 - Averages do not exist with Milly KC
Connect and learn more about Milly KC:Linkedin: https://www.linkedin.com/in/milly-kc-phd-b9446444/Her CXL courses: https://cxl.com/institute/programs/technical-marketing/#post-3582316If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
This podcast is brought to you by Juliana...
Published: Jul 27, 2022Duration: 58:04

S1E7 - Flicker mechanisms with Ben Labay
Connect and learn more about Ben Labay:Linkedin: https://www.linkedin.com/in/ben-labayTwitter: https://twitter.com/benjlabaySpeero's website: https://speero.com/Experimentation Program Maturity Audit: https://speero.com/experimentation-program-maturity-auditResearchgate profile: https://www.researchgate.net/profile/Ben-LabayBen's course about Voice of Customer Data on CXL: https://cxl.com/institute/online-course/voice-of-customer-data/If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or...
Published: Jul 13, 2022Duration: 45:47

S1E6 - Mindfulness with Taye Johnson
Connect and learn more about Taye Johnson:Linkedin: https://www.linkedin.com/in/tayejohnson/Twitter: @tayejohnsoncoInstagram: @tayejohnsoncoIf you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
Published: Jul 2, 2022Duration: 47:43