The AI Arms Race in Sports Betting

This research report from the UNLV International Gaming Institute examines the intersection of artificial intelligence and the gambling industry, specifically focusing on player risk identification. It details three distinct studies that investigate current AI use cases, behavioral indicators of gambling harm, and the emerging role of financial data in risk assessment. The text highlights how AI enhances operational efficiency and personalization while simultaneously introducing ethical concerns regarding vulnerable populations and data privacy. Additionally, it analyzes the impact of the EU AI Act and the necessity for updated regulatory frameworks to keep pace with rapid technological shifts. Ultimately, the report provides an evidence-based fo...