S3E124 - DLM Uncut: More Than a Niche - How to Craft Your Story

If you are trying to solve someone's problem with your big picture for life, then your brand is the way you link your vision to what your ideal client is struggling with. 

It can be having enough time for your future kids or the freedom to live and work from anywhere. This dream is your "why," and it gives your life direction. But most people don't even let themselves dream that big because they can't see how their current job could ever make it happen. 

So, to find that niche for your content strategy, you sh...