Conversation and Context Define the Future of Commerce with Salesforce CMO Commerce Gordon Evans
Published: March 17, 2026
Duration: 17:20
In this episode of the Shift AI Podcast, Gordon Evans, CMO of Commerce Cloud at Salesforce, joins host Boaz Ashkenazy live from Dreamforce in San Francisco for a conversation on how AI agents are reshaping commerce across both B2C and B2B.
Gordon breaks down the full scope of Salesforce’s commerce portfolio—from the well-known B2C platform powering brands like Pandora and L’Oréal, to B2B commerce, order management, and the recently acquired PredictSpring point-of-sale capability. Together, these pieces deliver what Salesforce calls unified commerce: the same product, inventory, and customer view whether...