S2E38 - From Farm to Florist: Smart Strategies for Selling Wholesale Flowers

In this episode of the Flower Farmer Forum podcast, Liz discusses effective strategies for marketing flowers to florists. She emphasizes the importance of understanding florist needs, pricing strategies, and building professional relationships. Key tips include selling in increments of ten, knowing market prices, and presenting flowers in a way that highlights their value. The conversation concludes with a reminder that successful marketing to florists is about creating partnerships that benefit both parties.

Takeaways

Florists prefer stem counts in tens for easy calculations.Pricing should be per stem to avoid confusion.Know the market prices to set...