Rooted Agritourism
byLiz Fiedler
BusinessEntrepreneurshipLeisureHomeGarden
Rooted Agritourism is the go-to podcast for rural entrepreneurs building diversified, sustainable, and story-driven farm businesses. Hosted by Dr. Liz Fiedler Mergen—flower farmer, educator, and founder of Sunny Mary Meadow cut flower farm—this show goes beyond blooms to explore the full spectrum of agritourism and value-added agriculture.Whether you're launching a U-pick field, hosting farm events, bottling your own products, or dreaming up the next big rural business idea, you'll find honest insights, real-world strategies, and a whole lot of encouragement here. Each episode blends personal experience, practical tools, and conversations with innovative ag-based business owners who are rede...
Episodes(40 episodes)
Season 2 - Episode 56
Why the Cannibal Business Model Is Killing Your Flower Farm (Farm Ecosystem Mini Series Part 3)
Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2In this episode, Liz discusses the upcoming rebranding of the Flower Farmer Forum podcast and dives into the concept of the cannibal business model, which occurs when business offers compete with each other, leading to burnout and inefficiency. She shares strategies for building a smart farm ecosystem, emphasizing the importance of crop planning, subscription services, and delegation. Liz invites listeners to join her upcoming webinar, where she will elaborate on these concepts and the future direction of her business.<...
Published: Aug 25, 2025Duration: 18m 29s
Season 2 - Episode 55
How to Turn Your Dahlias into Multiple Revenue Streams (Farm Ecosystem Mini Series Part 2)
Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2In this episode of the Flower Farmer Forum podcast, host Liz discusses the importance of creating a sustainable business ecosystem in flower farming. She emphasizes the power of dahlias as a versatile product that can be monetized through various channels, including education, event design, and content marketing. The conversation also explores the concept of 'One Product, Many Markets' and how farmers can apply this framework to diversify their offerings without increasing their workload. The episode concludes with a...
Published: Aug 18, 2025Duration: 14m 37s
Season 2 - Episode 54
Build a Farm Ecosystem, Not Just a Farm Stand (Mini Series Part 1)
Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2In this episode of the Flower Farmer Forum podcast, host Liz discusses the journey of building a flower farm business that thrives on sustainability and diversification. She emphasizes the importance of creating a smart farm ecosystem that not only focuses on selling flowers but also on building relationships with customers and exploring multiple revenue streams. The conversation highlights the lessons learned from past experiences, the significance of agritourism, and the need for a structured approach to business growth.<...
Published: Aug 11, 2025Duration: 21m 45s
Season 2 - Episode 53
More Than Flowers: The Hidden Role of Farmers as Public Educators
In this episode of the Flower Farmer Forum podcast, host Liz discusses the often-overlooked responsibilities of flower farmers, particularly in the context of agritourism. She emphasizes the role flower farmers play in shaping public perception of agriculture and the importance of educating visitors about the realities of farming. The conversation explores the spectrum of farming, the balance between small and large farms, and the civic role that flower farmers take on when they open their farms to the public. Liz encourages farmers to embrace their role as educators and to engage in meaningful conversations with their customers about the...
Published: Aug 4, 2025Duration: 12m 0s
Season 2 - Episode 52
How to Sell Extra Flowers Without Discounting Them
In this episode of the Flower Farmer Forum, host Liz discusses strategies for managing extra flowers in a flower farming business. She emphasizes the importance of long-term planning and pre-selling to avoid excess inventory. The episode provides creative solutions for moving flowers, such as partnering with local businesses, utilizing QR codes for audience building, and running giveaways. Liz also warns against discounting flowers, as it can attract bargain hunters and undermine the business's value. The conversation concludes with a reminder to focus on building a brand and audience while managing flower sales effectively.TakeawaysPlan your...
Published: Jul 29, 2025Duration: 18m 56s
Season 2 - Episode 51
How I Took an Intermission on my Flower Farm in the Middle of Summer without Impacting Revenue
Foundations of PPP: https://www.sunnymarymeadowcoaching.com/foundationsofPPPWorkshops: https://www.sunnymarymeadowcoaching.com/workshopsIn this episode of the Flower Farmer Forum podcast, host Liz discusses her recent intermission from selling and growing flowers, the evolution of her online course into a community membership, and the importance of taking breaks to refocus on business foundations. She shares insights on automating email marketing, the upcoming pivot of the podcast to include agritourism and specialty crop farming, and the need for investment in growth to better serve the community.TakeawaysTaking breaks can lead...
Published: Jul 21, 2025Duration: 26m 34s
Season 2 - Episode 50
How Comprehensive Planning Shapes the Future of Rural Agriculture
In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergan discusses the challenges and opportunities facing rural communities, particularly in Stearns County, Minnesota and the Stearns County Comprehensive Plan for 2040 that has a focus on agriculture. She explores the balance between growth and preservation, the importance of supporting small farmers, and the role of agritourism and value-added agriculture in sustaining rural economies. The conversation emphasizes the need for intentional growth that benefits both the agricultural sector and the community as a whole.TakeawaysWhat kind of growth do we want in our rural...
Published: Jul 7, 2025Duration: 16m 34s
Season 2 - Episode 49
How to Best Explain the Benefits of Locally Grown Flowers to Others [REPLAY EPISODE]
In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen discusses the numerous benefits of locally grown flowers, emphasizing the importance of having a well-prepared elevator pitch to advocate for local blooms. She highlights the unique qualities of local flowers, including their freshness, sustainability, and support for the local economy. Liz also introduces a new resource, FarmersToFlorist.com, aimed at fostering collaboration between flower farmers and florists.TakeawaysLocally grown flowers offer unmatched quality and freshness.Having an elevator pitch is crucial for advocating local flowers.Local flowers support the local economy and...
Published: Jun 30, 2025Duration: 15m 13s
Season 2 - Episode 48
5 Tips for Getting the Most Life From Your Fresh Flowers [REPLAY EP]
Free Download: https://www.sunnymarymeadowcoaching.com/cut-flower-care-tipsIn this episode of the Flower Farmer Forum podcast, Liz discusses how to care for locally grown flowers from the perspective of the customer. She emphasizes the unique qualities of these flowers, the importance of educating customers on their care, and sustainable practices in flower farming. The episode provides practical tips for prolonging the life of bouquets and highlights the significance of supporting local agriculture.TakeawaysLocally grown flowers have fewer chemicals and are safer for the environment.Educating customers on flower care enhances their experience and...
Published: Jun 23, 2025Duration: 16m 32s
Season 2 - Episode 47
The Miracle on 34th Street Mindset: Integrity, Community, and Growth in Flower Farming
In this episode of the Flower Farmer Forum podcast, host Liz discusses the 'Miracle on 34th Street' philosophy, emphasizing the importance of customer service and community support in the flower farming business. She shares personal anecdotes about her journey in the floral industry, the challenges of meeting customer needs, and the significance of maintaining integrity and generosity in business interactions. Liz also opens up about her recent personal struggles, including a miscarriage, and announces her upcoming book, 'Flowers Bloom Anyway,' which reflects on her experiences with grief and resilience.TakeawaysThe Miracle on 34th Street...
Published: Jun 16, 2025Duration: 23m 11s
Season 2 - Episode 46
Grow Your Audience Like You Grow Your Flowers: Social & SMS Marketing with Matt Diamante
In this episode of the Flower Farmer Forum podcast, host Liz and guest Matt Diamante discuss essential marketing strategies for small businesses, focusing on social media and SMS marketing. They explore the importance of video content, the dynamics of going viral, and effective ways to build an SMS list. The conversation emphasizes the need for small business owners to adapt to changing marketing landscapes and engage their audiences meaningfully.TakeawaysSocial media should focus on audience connection and trust.Video content is prioritized by platforms like Instagram and TikTok.Going viral can help local businesses gain...
Published: Jun 9, 2025Duration: 30m 38s
Season 2 - Episode 45
Are You Chasing Time or Chasing Money in Your Business?
In this episode of the Flower Farmer Forum podcast, Liz discusses the critical choice between chasing time or money in the context of flower farming. She shares her personal journey through the ups and downs of running a flower farm, emphasizing the importance of investing in systems and understanding the seasons of business. Liz highlights the challenges of growth, the necessity of organization, and the balance between working hard and maintaining sustainability. The conversation serves as a guide for farmers and entrepreneurs to navigate their own paths in business.TakeawaysYou can chase time or you...
Published: Jun 2, 2025Duration: 28m 16s
Season 2 - Episode 44
Simplifying Dahlia Planting: Save Time and Grow Better Blooms
In this episode of the Flower Farmer Forum podcast, Liz discusses her experiences and strategies for growing dahlias at her farm in Minnesota. She shares insights on simplifying planting techniques, improving soil conditions, and innovative methods for extending the blooming season. Liz emphasizes the importance of efficient farming practices and the benefits of community support among flower farmers.TakeawaysDahlias are resilient and can thrive with proper care.Simplifying planting techniques can reduce physical strain.Using trenches for planting can improve efficiency.Soil health is crucial for successful dahlia growth.Utilizing compost and cover crops can...
Published: May 26, 2025Duration: 22m 21s
Season 2 - Episode 43
How to Succeed at Flower Farming When It’s Not Your Full-Time Job
In this episode of the Flower Farmer Forum podcast, host Liz discusses the realities of flower farming when it isn't a full-time job. She shares her experiences balancing multiple revenue streams, the importance of flexibility in scheduling, and practical strategies for preparing for planting. Liz emphasizes the significance of adapting to weather conditions, maximizing limited time, and maintaining flower beds effectively. The conversation concludes with encouragement for flower farmers to embrace their journey and find systems that work for their unique situations.TakeawaysFlower farming can be a side gig alongside other jobs.Flexibility in scheduling...
Published: May 19, 2025Duration: 21m 25s
Marketing with Heart and Tech: How to Use AI Without Losing Authenticity
In this episode of the Flower Farmer Forum podcast, host Liz and guest expert Mona Bavar discuss the intersection of smart marketing, authentic branding, and the use of AI strategies to enhance customer reach without sacrificing authenticity. They explore the importance of understanding one's brand story, the emotional connections that drive customer loyalty, and the role of AI in modern marketing. The conversation also touches on overcoming skepticism towards AI, effective content creation, and the value of workshops for entrepreneurs.TakeawaysThe easy part is growing the flowers; the hard part is selling them.Understanding your...
Published: May 12, 2025Duration: 32m 28s
Season 2 - Episode 41
Find Your Flower Farm Fit: Adding Weddings and Workshops to Your Farm (Mini Series Part 3)
Webinar: https://www.sunnymarymeadowcoaching.com/registrationIn this episode, Liz wraps up the mini-series on finding your flower farm fit by discussing advanced revenue streams such as workshops, weddings, and selling to florists. She emphasizes the importance of community engagement through workshops, the complexities and profitability of wedding florals, and the nuances of building relationships with florists for consistent sales. Liz shares her personal experiences and insights on how to navigate these avenues effectively, ensuring a sustainable and profitable flower farming business.TakeawaysWorkshops can be profitable if you enjoy teaching....
Published: May 5, 2025Duration: 22m 50s
Season 2 - Episode 40
Find Your Flower Farm Fit: Subscriptions, Sponsorships, U-Picks & More (Mini Series Part 2)
Webinar: https://www.sunnymarymeadowcoaching.com/registrationIn this episode of the Flower Farmer Forum podcast, Liz delves into various business models for flower farming, including farm stands, subscriptions, cut flower garden kits, stem bars, U-Pick farms, and nursing home sponsorships. Each model is explored in terms of its benefits, challenges, and suitability for different types of flower farmers. The episode emphasizes the importance of understanding one's own business needs and community connections when choosing the right offerings.TakeawaysAssess your time, money, and infrastructure before starting.Farm stands are a...
Published: Apr 28, 2025Duration: 27m 28s
Season 2 - Episode 39
Find Your Flower Farm Fit: Matching Your Life with the Right Business Model (Mini Series Part 1)
Sign up the the free webinar: https://www.sunnymarymeadowcoaching.com/registrationIn this episode of the Flower Farmer Forum podcast, host Liz introduces a new mini-series titled 'Find Your Flower Farm Fit.' The series aims to help aspiring flower farmers identify the best model for their unique circumstances, focusing on personal resources, market needs, and financial considerations. The first episode emphasizes the importance of assessing one's time, money, infrastructure, and community to create a sustainable flower farming business. Liz shares her own experiences and insights, encouraging listeners to evaluate their resources and align their offerings with...
Published: Apr 21, 2025Duration: 17m 25s
Season 2 - Episode 38
From Farm to Florist: Smart Strategies for Selling Wholesale Flowers
In this episode of the Flower Farmer Forum podcast, Liz discusses effective strategies for marketing flowers to florists. She emphasizes the importance of understanding florist needs, pricing strategies, and building professional relationships. Key tips include selling in increments of ten, knowing market prices, and presenting flowers in a way that highlights their value. The conversation concludes with a reminder that successful marketing to florists is about creating partnerships that benefit both parties.TakeawaysFlorists prefer stem counts in tens for easy calculations.Pricing should be per stem to avoid confusion.Know the market prices to set...
Published: Apr 14, 2025Duration: 15m 21s
Flower Farmer Forum Podcast - Official Trailer
The Flower Farmer Forum podcast (formerly Sunny Mary Meadow podcast) is hosted by Liz Fiedler, a nurse practitioner turned flower farmer in central MN. Learn tips and tricks for growing and selling cut flowers. Located in Zone 4B, the shorter growing season offers some challenges. Her farm, Sunny Mary Meadow specializes in bouquet subscriptions, stem bars, and a you pick flower farm experience.Look for the bonus PPP episodes on running a cut flower farm and growing your business. The PPP stands for “peddling perishable products”, which is the signature course for her coaching business, www.sunnymarymeadowcoaching.com<...
Published: Apr 14, 2025Duration: 2m 19s