S8E378 - #378 - How Ray Meiring built fanatical customers by choosing exactly who to ignore

A story about passing lucrative deals to competitors—and building something users refuse to give up.

This episode is for SaaS founders exhausted from chasing every opportunity—and wondering if extreme focus actually works.

Most SaaS companies don't fail because of bad tech. They fail because they can't stop building.

Ray Meiring, CEO of QorusDocs, discovered this during a meeting with a bank CIO. While trying to find use cases for their generic document tool, Ray realized they had it backwards—they were hunting for problems to fit their solution instead of solving a spec...