S8E380 - #380 – How Ken Rapp built a category by solving the problem he lived with
Published: October 1, 2025
Duration: 36:34
A story about finding opportunity in the moments everyone else ignores.
This episode is for founders questioning whether their personal frustration is worth building a business around.
Most SaaS companies don't fail because of bad tech. They fail because they solve problems that don't actually hurt.
Ken Rapp, CEO of Blustream, took a different path. When his $2,000 guitar cracked, he didn't blame himself—he questioned why no brand had ever taught him prevention. That question led to a 10-year journey building what didn't exist.
And this inspired me to invite Ken to...