E449 - 449 | How to Get Wholesale Reorders From Retailers You Already Have with Katie Hunt

You have retailers sitting in your order history who bought from you six months ago and haven't heard from you since. Not because they were unhappy — because nobody followed up. Meanwhile you're on Instagram, tweaking your Faire shop, chasing people who've never bought anything. In this episode I make the case for rebalancing, and I give you three places to start.

In this episode, you'll learn:

Why a 5% improvement in retention can move revenue 25–95% — and what that looks like with real numbers when you have 100 wholesale accountsThe difference between acquisition tactics and retention tactics, and why almost...