E451 - 451 | Listening to Customers Without Letting Every Opinion Dictate your Direction with Kirstie Lee, A Jar of Pickles
Published: July 28, 2026
Duration: 38:34
Today's conversation is all about growing your business intentionally, experimenting with new ideas, and building a brand that evolves alongside you. Today's guest is Kirstie Lee, the founder of A Jar of Pickles, a product company that creates playful gifts and accessories that celebrate Asian appetites.
Kirstie's been in business for 12 years, starting as an Etsy hobby while she was in college, and she kept it running alongside her corporate job for 8 years. Then, she went full-time about 5 years ago after having her kids.
Her brand now sells online, at craft shows, and through wholesale...