Lessons on Starting Before You Feel Ready w/ Graham Hobson (Founder Photobox + Moonpig)

Most startups don’t fail from lack of ideas. They fail because people quit too early—or play it too safe.

Graham Hobson built a €100M business starting with a simple frustration: printing photos of his kids. What followed wasn’t a smooth growth curve—it was years of uncertainty, near failure, and painfully slow progress. In this conversation, we unpack the real psychology behind building something that lasts. Not hustle. Not hacks. But resilience, emotional insight, and the ability to keep going when the rewards are invisible. Graham shares how surviving the dot-com crash shaped his thinking...