Start Before You Feel Ready - How to Overcome Rejection and Take Action w/ Jonathan Petrides [AllPlants]

Most people wait to feel ready before they begin. But readiness is often the the feeling we only enjoy after we have already taken the first step.

Jonathan Petrides, founder of AllPlants, knows what it means to keep going when the obvious answer is “no.” He was rejected by every university he applied to, experimented with businesses that went nowhere, and eventually built a company around a simple insight: people may want to eat more plant-based food, but wanting something and making it easy are different things.

This conversation explores the psychology of taking action befo...