Search Isn’t Being Replaced...It’s Evolving – How Dealers Win Search in the AI Era | Zach Billings, Co-Founder of Wikimotive
Published: February 24, 2026
Duration: 49:39
Today Sam D'Arc is joined by Zach Billings, Co-Founder of Wikimotive.
We break down why AI search is an evolution of SEO—not a replacement—and why consumer behavior is changing far slower than the hype suggests.
Zach explains where GEO actually matters today, why reputation and human content outperform technical gimmicks, and why most dealers should still double down on traditional search.
The big takeaway: AI is loud, but the real lead opportunity hasn’t moved yet. This episode is brought to you by:
1. Openlane - The world’s best online d...