"Dealers Are Chasing Leads Too Late!" – Why Predicting Buyers Is the Next Dealer Edge | Mo Zahabi, AVP of Product Consulting at Cox Automotive

Today I'm joined by Mo Zahabi, AVP of Product Consulting at Cox Automotive.

Most dealers think the race begins when the lead arrives. But by that point, the customer has often been in-market for five or six weeks already.

Mo breaks down how first-party data inside the Cox Automotive ecosystem can reveal buying signals before a lead ever exists, why fragmented dealership tech stacks create wasted effort and employee turnover, and how dealers can modernize customer engagement by focusing on real behavior instead of outdated tactics.

This episode is brought...