Hyundai & Genesis CEO: Record Sales Volumes, Dealership Profits, and the Fight to Protect the Franchise | Randy Parker, CEO of Hyundai and Genesis Motor North America
Published: March 17, 2026
Duration: 42:43
Today Sam D'Arc is joined by Randy Parker, CEO of Hyundai and Genesis Motor North America.
Randy breaks down how Hyundai is navigating a market that's down 5% in early 2026, absorbing the cost of 15–25% tariffs, managing dealer profitability and inventory pressure, and making tens of billions in U.S. infrastructure bets designed to secure the brand's next 50 years.
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