E106 - Nerd Alert: What Is Your AI Agent Buying?
Published: May 7, 2026
Duration: 12:56
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob explore how AI shopping agents make purchase decisions and what the results mean for brands that aren't optimized to be found, chosen, or endorsed by an AI.
Topics covered:
[01:45] "What Is Your AI Agent Buying? Evaluation, Biases, Model Dependence, and Emerging Implications for Agentic E-Commerce"[05:30] AI agents pile onto winner products and ignore everyone else[07:00] Which...
In this episode, Elena and Rob explore how AI shopping agents make purchase decisions and what the results mean for brands that aren't optimized to be found, chosen, or endorsed by an AI.
Topics covered:
[01:45] "What Is Your AI Agent Buying? Evaluation, Biases, Model Dependence, and Emerging Implications for Agentic E-Commerce"[05:30] AI agents pile onto winner products and ignore everyone else[07:00] Which...