E167 - Synthetic Research and the Future of Marketing with Peter Weinberg
Published: June 9, 2026
Duration: 42:20
95% of senior marketing leaders are already using or planning to use synthetic data within 12 months. So why are so many marketers still on the fence?
In this episode, Elena, Angela, and Rob talk with Peter Weinberg, co-founder of Evidenza and former head of research at LinkedIn’s B2B Institute. They discuss where to start with synthetic audiences, how to assess accuracy, and why brand building still matters as AI changes how people search and decide.
Topics covered:
• [00:00] Introductions and what synthetic research actually is
• [03:00] Why 95% of marketing leaders plan to use synthetic data within 12...
In this episode, Elena, Angela, and Rob talk with Peter Weinberg, co-founder of Evidenza and former head of research at LinkedIn’s B2B Institute. They discuss where to start with synthetic audiences, how to assess accuracy, and why brand building still matters as AI changes how people search and decide.
Topics covered:
• [00:00] Introductions and what synthetic research actually is
• [03:00] Why 95% of marketing leaders plan to use synthetic data within 12...