E168 - The Death of the Funnel

Concern about short-termism among marketers jumped from 25% in 2022 to 55% in 2025. Budget allocation barely moved. The funnel may not be dead, but it might be damaging your brand.

This week, Elena, Angela, and Rob debate whether the marketing funnel still belongs in the boardroom. They unpack why the funnel persists despite strong evidence against it, how ad platforms reinforce flawed thinking for commercial reasons, and what alternatives actually work. 


Topics covered:
•    [01:00] Marketing Week article on why funnel reinvention is backfiring
•    [02:00] The funnel as a mental shortcut vs. a map of how people buy
•    [05:00] How ad platfo...