E173 - Creating Future Demand with James Hurman
Published: July 21, 2026
Duration: 42:45
84% of the time, buyers choose a brand that was already on their radar before they ever started shopping. So why do so many marketing budgets only chase the people ready to buy today?
This week, Elena, Angela, and Rob talk with brand strategist and author James Hurman about his new book, Future Demand. James breaks down why brands hit a growth ceiling when they lean too hard on performance marketing. He also explains why feelings outlast facts in memory, and why that changes which channels deserve your investment. Marketers will leave with a clearer case for building demand...
This week, Elena, Angela, and Rob talk with brand strategist and author James Hurman about his new book, Future Demand. James breaks down why brands hit a growth ceiling when they lean too hard on performance marketing. He also explains why feelings outlast facts in memory, and why that changes which channels deserve your investment. Marketers will leave with a clearer case for building demand...