E117 - Nerd Alert: Why Your Advertising ROI is Wrong
Published: July 23, 2026
Duration: 11:03
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob break down why proving ad ROI is far harder than most marketers assume, even with millions of dollars and millions of customers. They also unpack why the Super Bowl might be the hardest ad buy of all to measure.
Topics covered:
[01:00] "The Unfavorable Economics of Measuring the Returns to Advertising"
[02:00] Why the spirit of ROI...
In this episode, Elena and Rob break down why proving ad ROI is far harder than most marketers assume, even with millions of dollars and millions of customers. They also unpack why the Super Bowl might be the hardest ad buy of all to measure.
Topics covered:
[01:00] "The Unfavorable Economics of Measuring the Returns to Advertising"
[02:00] Why the spirit of ROI...