E119 - Nerd Alert: The Cure for Dull Advertising
Published: August 6, 2026
Duration: 11:10
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob unpack System1's new report, "The Cure for Dull," revealing why 48% of ad viewers still feel absolutely nothing and the five creative ingredients marketers can use to fix it.
Topics covered:
[01:00] "The Cure for Dull"
[02:00] Ads that stuck: Nike and Budweiser
[04:00] Has advertising gotten more or less dull over time?
[05:00] 48...
In this episode, Elena and Rob unpack System1's new report, "The Cure for Dull," revealing why 48% of ad viewers still feel absolutely nothing and the five creative ingredients marketers can use to fix it.
Topics covered:
[01:00] "The Cure for Dull"
[02:00] Ads that stuck: Nike and Budweiser
[04:00] Has advertising gotten more or less dull over time?
[05:00] 48...