E177 - Does AI Have Taste? with Catrina McAuliffe
Published: August 18, 2026
Duration: 28:26
AI and human evaluators rated the same 20 ad concepts within 0.2 points of each other, across nearly every dimension. So can a machine really judge great creative?
This week, Elena and Rob are joined by SVP Brand Strategy Catrina McAuliffe to unpack Marketing Architects' new seven-criteria framework for creative quality. Catrina shares how the framework was built, how it held up against 500 marketing and creative pros, and where AI still falls short. Marketers will get a clearer sense of when to trust AI's creative feedback, and when human debate still wins.
Topics covered:
[01:00] The seven-criteria framework f...
This week, Elena and Rob are joined by SVP Brand Strategy Catrina McAuliffe to unpack Marketing Architects' new seven-criteria framework for creative quality. Catrina shares how the framework was built, how it held up against 500 marketing and creative pros, and where AI still falls short. Marketers will get a clearer sense of when to trust AI's creative feedback, and when human debate still wins.
Topics covered:
[01:00] The seven-criteria framework f...