E124 - Nerd Alert: When to Admit Your Brand's Mistakes
Published: September 10, 2026
Duration: 10:23
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob look at why burying a mistake isn't always the right call. They learn how an honest flaw in a product's story can make it feel rare, one of a kind and worth paying more for. Plus, the two limits every marketer should know before trying it.
Topics covered:
[02:05] "Made by Mistake: When Mistakes Increase Product Prefe...
In this episode, Elena and Rob look at why burying a mistake isn't always the right call. They learn how an honest flaw in a product's story can make it feel rare, one of a kind and worth paying more for. Plus, the two limits every marketer should know before trying it.
Topics covered:
[02:05] "Made by Mistake: When Mistakes Increase Product Prefe...