E1276 - Why Health is a Business Strategy with Brian Parana

Brian Parana, founder of The Call to Rise, who helps high-performing professionals aged 35 to 55 reclaim their health, boost their energy, and build lasting confidence through science-backed fitness and nutrition systems.

Through his one-on-one coaching, group programs, and tailored performance strategies, Brian guides busy executives, entrepreneurs, and leaders to create sustainable habits that fit seamlessly into their demanding careers and family lives.

Now, Brian’s journey from coaching everyday professionals to guiding elite athletes to CrossFit World Championships and the Olympic Games, demonstrates how the right systems can transform both performance and identity.

And wh...