How one story can change your life with Susan Payton

E1279 - How one story can change your life with Susan Payton

Published: January 18, 2026

Duration: 36:35

Susan Payton, founder of The Business of Stories, a storytelling business that helps entrepreneurs attract their dream clients through simple, powerful stories that connect and convert.

Through her bestselling book, workshops, and online programs, Susan shows business owners how to use storytelling as their most effective marketing tool - without sounding salesy or scripted.

Now, Susan’s journey through burnout, chronic fatigue, and the rollercoaster of life and business demonstrates the resilience and heart behind her mission.

And while juggling the ups and downs of family life, menopause, ADHD, and launching a new po...