E278 - After 20 Years He Walked Away and Rebuilt Everything From Scratch with Dustin Hillis

Jeff Dudan's free digital copy of his book

What if the most powerful business skill isn't charisma, work ethic, or even intelligence - but coachability? In this episode, Jeff Dudan sits down with Dustin Hillis, former CEO of Southwestern Family of Companies and president of Safe Space Global Corporation (SSGC), to unpack the rare mindset that separates top performers from everyone else. Dustin shares the counterintuitive truth he learned selling educational books door-to-door at 18 years old - working 85 hours a week, 1,000 miles from home, on straight commission - and how being 'dumb enough to be smart enough...