
Stop Treating Your Company Like a Machine — Norman Wolfe on the Living Organization
Published: April 30, 2026
Duration: 34:15
Norman Wolfe spent 40+ years inside organizations, including a long stretch at Hewlett-Packard, before noticing something nobody could explain: 70% of companies fail at strategy execution, despite shelves of books telling them how to succeed. His answer? We're stuck in a paradigm trap, treating organizations as machines and people as component parts.
In this conversation, Norman shares the framework behind his book The Living Organization, the three forces that actually create results (doing, relationships, and context), and the story of how he once crushed a goal at HP that he completely forgot about and never tracked. We also get...