S2E10 - Episode 10 - The Gratification of Conscious Consumption with Caroline Morrison

As an eco-conscious global citizen, Caroline Morrison's ultra environmentally-forward Californian upbringing informed her foray into entrepreneurship in the French capital by way of Landline, a general supplies store. Determined to leverage her own long-held beliefs about sustainability and positive change, she created a space that allows people to enjoy a bit of retail therapy through an experience focused on conscious consumption. A place where people can invest in well-made household products, toys, clothing, and many other objects, she built a community where the concept is about buying better and less. Caroline explains the importance in creating a shop that...