Six Figure Designer

Six Figure Designer

byPam Durkin

ArtsDesignBusinessMarketing

Struggling to find great clients and design projects? Not making enough money and struggling to manage the projects you have? This is the show for YOU!

Episodes(40 episodes)

Ep 154: You’ve Tried Everything - and That Might Be the Problem
If you’ve been thinking, I’ve tried everything and nothing is working, this episode is for you. In this conversation, we’re unpacking why the problem may not be a lack of effort, ideas, or ambition, it may be that you’re focusing on the wrong things in the wrong order. I’m breaking down how to identify the tasks that actually move your interior design business forward, why so many designers stay stuck in cycles of over-creating and under-prioritizing, and how to stop chasing what feels exciting in favor of what creates real traction. If your business feels busy...
Published: Apr 27, 2026Duration: 39m 42s
Ep 153: 5 Money Lessons I Wish I Knew Sooner
In this episode of I Wish I Knew Sooner, I’m sharing the money lessons that would have saved me so much stress, second-guessing, and unnecessary struggle in business. We’re talking about why you can’t price for the best-case scenario, the importance of paying yourself first, knowing your monthly number, separating out money that isn’t really yours, and planning for the number and type of projects you actually need to hit your revenue goals. If you’ve ever had money coming in but still felt strapped, overwhelmed, or unsure whether you were truly profitable, this episode will help...
Published: Apr 20, 2026Duration: 48m 42s
Ep 152: The Fastest Way to Grow as a Designer (That No One Talks About)
In this episode, we break down the fastest way to grow as a designer and why being in the right room changes everything.Most designers think the next level comes from more information...another course, another strategy, another system.But in this episode, we’re talking about what actually creates real growth in your design business, and why so many designers stay stuck longer than they need to.If you’ve been feeling isolated, second-guessing your decisions, or unsure how to handle client conversations with confidence, this conversation will shift how you think abou...
Published: Apr 13, 2026Duration: 21m 48s
Ep 151: From Purchasing Panic to Profit Protection on a $34M Project
In this episode, I sit down with one of my interior design coaching clients to talk about a real-world project that pushed her far outside her comfort zone...a $34 million investment property where she had to navigate large-scale purchasing for the first time. Before we began working together, much of the furniture had already been purchased through a local retailer, leaving significant profit on the table. Through coaching, we developed a strategy to handle the accessories and window treatments portion of the project by respecting the client’s budget while first protecting the designer’s profi...
Published: Apr 6, 2026Duration: 30m 17s
EP 150: The Referral That Led to a 6-figure Design Contract: The Strategy Behind the Win
In this episode, I sit down with interior designer and coaching client Audra to share the story behind her biggest project yet, a six figure design contract for a $4.5 million home. Just months earlier, she was questioning whether to continue her business after a difficult year filled with project delays, personal challenges, and slow new business. As we worked together, I encouraged her to recommit to networking and outreach, which led to reconnecting with a realtor who ultimately referred her to the luxury homeowners. Audra shares how she navigated the referral, worked through moments of s...
Published: Mar 30, 2026Duration: 1h 3m 16s
Ep 149: The Unforgettable Advantage (Part 3): Find Referral Partners That Bring Clients
In the final episode of The Unforgettable Advantage series, I reveal why some networking relationships generate clients while others never will and understanding the difference can transform the way you build your design business. After discussing why referrals feel inconsistent in Part 1 and how to become memorable in conversations in Part 2, this episode focuses on identifying the referral partners who truly move the needle. I introduce my Profitable Referral Matrix, a simple way to recognize which relationships deserve your attention and how nurturing the right partners can create a more predictable pipeline of projects. If you’re ready to st...
Published: Mar 23, 2026Duration: 27m 31s
Ep 148: The Unforgettable Advantage (Part 2): The Secret to Networking
Most designers walk into networking events hoping to make connections.But many leave wondering if anything will actually come from the conversations they had.Why?Because within the first few minutes of meeting someone, many designers unintentionally become forgettable.In Part 2 of The Unforgettable Advantage series, I explain why most networking conversations fail and how one simple shift can make you far more memorable.9/30 FREE WORKSHOP: From Scrambling for Clients to In Demand. Grab your...
Published: Mar 16, 2026Duration: 20m 55s
Ep 147: The Unforgettable Advantage (Part 1): Why 98% of Designers Get Referrals But Only 2% Are Satisfied
Most interior designers say they get referrals from past clients, but almost none of them feel like it’s enough. So what’s really going on?In this episode, I kick off a three-part series called The Unforgettable Advantage , a framework that helps designers build strategic referral ecosystems that consistently attract high-quality clients. If your referrals feel inconsistent, random, or unpredictable, chances are you’re networking without a clear strategy. In Part 1 of this series, I reveal why most designers struggle with referrals and introduces the first shift required to become unforgettable in the roo...
Published: Mar 9, 2026Duration: 27m 47s
Ep 146: The ADHD Designer Brain in Business: Pivot or Push?
There’s nothing more exciting than a new idea. A new offer or a fresh direction.For designers, especially those with ADHD or highly creative brains, novelty feels electric. It feels productive. It feels like momentum.But, are you making a strategic pivot or are you escaping the discomfort of the messy middle?In this episode, I'm diving into the unique wiring of the ADHD designer brain in business, the dopamine spikes, shiny object syndrome and the tendency to overbuild. You'll learn how to di...
Published: Mar 2, 2026Duration: 34m 43s
Ep 145: What 3 Days at Disney Did to My Business
I just spent three days at Disney for a mastermind with other entrepreneurs and it did more for my business than another month at my desk ever could. This wasn’t about rides or ice cream (although…no regrets!), it was about perspective.In this episode, I’m breaking down the real ROI of getting out of your office and into a room that stretches your thinking. Listen in to what those three days shifted for me, and what it could mean for you.9/30 FREE WORKSHOP...
Published: Feb 23, 2026Duration: 32m 54s
Ep 144: The Micro Yes: Progress When Life Gets in the Way
Life gets in the way. Not occasionally...constantly. And yet, most of us plan our businesses as if we’ll always have unlimited time, energy, and focus. In this episode, I talk about why planning for the best-case scenario sets us up to feel behind and frustrated, and how real progress actually happens when life is messy, distracting, and unpredictable.Instead of big gestures or perfect schedules, this conversation introduces the idea of the micro yes, the small, intentional choices we make daily (or hourly) that move us toward what matters. I'll share why co...
Published: Feb 9, 2026Duration: 30m 44s
Ep 143: Pricing, Process & the Power of No
Once you stop negotiating against yourself, the real work begins. In this episode, I'm talking about what it actually looks like to put a healthier money mindset into action, through process, boundaries, and pricing decisions that support a sustainable business. I cover why education is part of your role (but convincing isn’t), how your process acts as a filter for the right clients, what to do when budgets come up without discounting yourself, and why some clients opting out early is actually a win. This is Part 2 of a two-part seri...
Published: Feb 2, 2026Duration: 35m 22s
Ep 142: The Quiet Ways Designers Sabotage Their Own Pricing
In this episode, we’re talking about the money mindset patterns that quietly hold designers back: fitting into client-imposed budgets, internalizing numbers as personal feedback, disqualifying opportunities too early, and negotiating against yourself before you even have the facts.If you’ve ever lowered your fee without being asked, assumed a client “couldn’t afford you,” or walked away from an opportunity before fully qualifying it, this conversation will change how you think about pricing.In this episode, we cover:Why client budgets often feel emotional, and how to stop taking them perso...
Published: Jan 26, 2026Duration: 21m 14s
Ep 141: What Would Make 2026 Irreversible?
Most years don’t fail, they fade. In this episode, I explore the difference between trying and deciding, and why the years that change everything are often quieter, more intentional, and rooted in a single clear choice. If you’ve ever found yourself living in “almost”, almost committed, almost ready, almost confident, this conversation will feel like a mirror.I also shares why real change rarely happens in isolation, and how clarity needs space and structure to turn into commitment. This episode is an invitation to pause, reflect, and ask the question that matters most as...
Published: Jan 19, 2026Duration: 17m 17s
Ep 140: Stop Planning 2026 as Your Old Self
Most people don’t fail at their goals because they lack discipline, they fail because they’re planning the future as a version of themselves they’ve already outgrown. In this episode, I talk about why identity matters more than strategy when it comes to planning a year that actually works, and how making decisions from your “old self” creates unnecessary friction, burnout, and stalled momentum. You’ll hear how your calendar, pricing, and boundaries are shaped by who you believe you are, and what starts to shift when identity catches up with growth. This episode is a...
Published: Jan 12, 2026Duration: 17m 27s
Ep 139: 2026: The Year YOU Did it Differently
Most people plan a new year by adding more goals, systems, and expectations...and end up overwhelmed before January even ends. In this episode, I share why I'm doing the opposite as I head into 2026, starting with subtraction instead of addition. You’ll hear why releasing what no longer serves you isn’t quitting, but leadership, and how creating space is often the missing step between ambition and real momentum. If planning a new year already feels heavy, this conversation will feel like an exhale. I’m hosting a live planning experien...
Published: Jan 5, 2026Duration: 21m 35s
Ep 138: The Yin & Yang of Design SUCCESS: Balancing Marketing, Systems & Sanity
In this episode, I sit down with Dixie Willard, founder of Poised and Plumb for a candid conversation about the two essential forces that drive a thriving design business: marketing and systems. Marketing brings in clients, but systems keep them happy.Key Takeaways:How to begin documenting your processes without overwhelm or perfectionism.The Best way to streamline your workflow with tools & templates while maintaining a personal, human touch.Why clear communication, internally and with clients, is the ultimate service.How to avoid tech fatigue and choose software that fits your business (not the other way...
Published: Dec 15, 2025Duration: 44m 47s
Double Your Referrals: Workshop Replay
Client referrals are nice…but they’ll never scale your business. In this limited-time workshop replay, you’ll learn the 3 shifts that create consistent, high-quality industry referrals, the kind that turn into $10K–$100K+ projects.What you’ll learn:Shift #1: Visibility that pays, why client referrals stall growth, and the exact type/number of industry partners you need to hit your 2026 goals.Shift #2: The mindset upgrade, the thought patterns quietly keeping you from bigger clients, bigger contracts, and bolder pricing (and how to rewire them).Shift #3: The 60-second WOW, craft your unique transformation story + a simple technique...
Published: Dec 3, 2025Duration: 1h 20m 38s
Ep 137: [Part 4] The Purchase Problem: Referrals that Don't Turn Into BUYERS (3 Gap Series)
To get great referrals, you can be visible, you can spark interest...but if those referrals don’t convert into real buyers, your referral machine stalls right there. In Part 4 (the final episode of this series), we’re closing the Purchase Gap, the reason you might be getting leads, but not landing clients at the level you want. Because referrals aren’t the finish line, they're the starting line.And if the people being sent your way aren’t ready to buy, don’t have the budget, or don’t understand y...
Published: Nov 26, 2025Duration: 23m 39s
Ep 136: [Part 3] The Interest Problem: Great Conversations, NO Referrals (3 Gap Series)
Ever leave a networking event thinking, “That was such a good connection!”…and then nothing happens? In Part 3 of this 4-part Referral Machine series, we’re closing the Interest Gap, the reason promising conversations don’t turn into real business.In this episode, you’ll learn:How to spot an Interest problem, when people are excited in the moment but never follow through.The 4 reasons Interest usually dies after a great conversationWhy your mindset is the real gatekeeper to your next level, not your portfolio, not your website, not your logo.The simple Follow...
Published: Nov 26, 2025Duration: 26m 42s