S1E103 - Turning Customer Success Into a Revenue Engine with Andrea Bumstead, Founder of CS Impact

Andrea Bumstead, founder of CS Impact and fractional Chief Customer Officer, shares how she built her business by solving big challenges companies were too hesitant to commit to full-time.

She explains why CS teams must tie themselves directly to revenue, the pitfalls of traditional QBRs and her 15-minute QBR framework, and how to forecast renewals in messy real-world environments.

Andrea also offers advice to GTM leaders on why investing in yourself is the best way to keep pace in today’s rapidly evolving landscape.