S8E15 - Walmart Redesigns Great Value After 10 Years | Fast Five Shorts

This Omni Talk Retail Fast Five segment explores Walmart’s first major redesign of its Great Value private label brand in over a decade.

Chris Walton and Ben Miller discuss how packaging, perception, and pricing power all play into private label growth and why this move could help Walmart win with higher-income shoppers.

⏩ Tune in for the full episode here.

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