Founder's Story

E302 - The Truth About Founder Wealth | Ep 302 with Julian Metcalfe Founder of Pret a Manger and itsu

Published: January 30, 2026

Duration: 27:37

This Founder’s Story episode features Julian Metcalfe, the founder behind Pret A Manger and itsu, sharing hard earned lessons from decades in food and retail entrepreneurship. He explains why founders should focus less on prestige and more on solving real customer problems, building trust, and obsessing over product quality and detail.

Key Discussion Points: Julian pushes back on romantic founder mythology and redirects attention to what actually matters, which is serving customers exceptionally well and building something useful. He explains that most great businesses are not built on new inventions but on making existing products meaningfully be...