E305 - The Sense That Controls Your Emotions—And Why Tech Is Finally Hacking It | Ep 305 with Siddhartha Kunti Founder of Studio SK

Daniel interviews Siddhartha Kunti on Founder’s Story to explore whether scent can become a digital medium, like sound or video. Siddhartha shares the moment that sparked his shift from AI surgical planning into olfactory innovation, why smell is uniquely tied to emotion and memory, and what it could unlock in healthcare, education, wellness, and immersive consumer experiences.

Key Discussion Points:
Siddhartha explains how a Japan distillery tour triggered his obsession with decoding flavor and aroma using AI pattern recognition, leading him to analyze hundreds of beverages and massive molecular datasets. He breaks down why smell ha...