E329 - The B2B Creator Economy Is Wide Open and Nobody Knows Pricing Yet | Ep 329 with David Walsh Founder & CEO of Limelight

Daniel Robbins interviews David Walsh about how Limelight connects B2B brands with trusted creators across LinkedIn, newsletters, podcasts, and YouTube to drive revenue through authentic content. David explains why personality led marketing is becoming the future of B2B, how creator partnerships can outperform paid ads when measured correctly, and why both brands and creators need more transparency in pricing and performance.

Key Discussion Points

David shares his founder journey across three businesses, including a prior HR software company where he raised too much capital and hired too fast, and how that experience shaped...